Senior Manager/Associate Director-Marketing (Hema/Neph TA ))

DUTIES & RESPONSIBILITES 主 要 职 责 Portfolio Strategy Planning Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength. Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort Develop a clinical support program to support campaign objectives Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives (Identified training strategy and material in place) Develop product launch plans (with PMs) and submit to Marketing Director Work with BMs and sales management to provide quality product sales forecasting Develop training strategy (with BMs) to align with LCM Build and maintain global AZ network and relationships through attendance of regional/global workshops.…