Brand Manager - OTC Innovation

Fort Worthonsitemanager

Posted today · via Workday

About this role

Brand Manager-OTC Innovation-Fort Worth, TX We are seeking a high-impact Brand Manager to lead shopper marketing, professional engagement, and event/experiential strategies for a new OTC eye care innovation—delivering excellence at the point of decision and bringing the brand to life through immersive, culturally relevant experiences. This role owns the execution of retail activation, shopper conversion, professional touchpoints (health care professionals and trade), and experiential / event platforms to drive trial, adoption, and sustained in-market success, while co-leading broader consumer marketing initiatives in partnership with the Sr. Brand Manager.…

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reqspace match rubric

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1

Skills match

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2

Level fit

This role is manager-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Fort Worth. We weight your proximity and willingness to relocate.

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