SBM/BM-BC-上海

1. Deep understanding of customer insights Regular customer visit, frequent sales team interaction Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency Analyses and interprets the research data presented to assist in strategic decision 2. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP) Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors. Conducts situation analysis, with input from internal & external stakeholders. Elaborates clear SWOT, resulting in identification of Key Issues .…