Director, Lifecycle Marketing
New York City NYonsitedirector$17K – $25K
Posted 1mo ago · via Lever
About this role
As Director, Lifecycle Marketing, you will own Insomnia Cookies’ performance marketing engine across paid media and owned lifecycle channels, accountable for customer acquisition, retention, frequency, and lifetime value.
This role leads strategy and execution across paid channels as well as owned channels (email, SMS, push, in-app, loyalty). You will ensure these channels work together as a cohesive system — acquiring the right customers, nurturing relationships, and driving repeat behavior.
You will partner closely with Brand and Creative teams to ensure performance marketing is on-brand and effective, while maintaining clear accountability for results.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: teams
2
Level fit
This role is director-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in New York City NY. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
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teams