Manager, CRM & Loyalty Strategy
Ho Chi Minh Cityonsitemanager
Posted today · via Workday
About this role
JOB DESCRIPTION AIM OF THE JOB: The CRM & Loyalty Strategy Manager is responsible for leading the strategic direction, customer intelligence, loyalty campaign planning, revenue stream development, customer journey design and integrated marketing communications oversight for the Loyalty platform. This role ensures the Loyalty platform is data-led, commercially meaningful, customer-centric and aligned with the overall business objectives of the CRM & Loyalty Program. This role defines what the CRM & Loyalty Program should do, why it should be done, who should be targeted, what business value it should create and how success should be measured. KEY AREAS OF RESPONSIBILITY 1.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: segment, teams
2
Level fit
This role is manager-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Ho Chi Minh City. We weight your proximity and willingness to relocate.
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Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
segmentteams
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