Digital Campaign Optimization Specialist

The Digital Marketing Specialist will provide strategic support, guidance, and expertise across the vertical and regional markets we serve to scale impact of digital marketing. This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns. Responsibilities: • Inform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels. • Assist in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and bookings. • Assist with paid media campaigns spanning multiple channels and tactics, including strategy, setting requirements, execution, and reporting.…