Lifecycle Marketing Lead
remotesenior
via Ashby
About this role
LIFECYCLE MARKETING LEAD
THE ROLE
Lyrebird Health empowers clinicians to increase the standard of care they deliver to patients. This role will drive the engagement and retention of clinicians on the platform, building out the end to end lifecycle experience, the experiment roadmap, the marketing technology and the insights and analytics that enable it.
You will own and deploy programs across the full clinician lifecycle including onboarding, activation, engagement, feature adoption, and resurrection. You will be accountable for incremental lifts in activation rate, feature adoption and habituation, active retention, and reactivation rate. This is the first lifecycle hire on the global marketing team, a foundational moment to build an AI-native lifecycle function from the ground up.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: less, tableau, teams, salesforce, iterable…
2
Level fit
This role is senior-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is remote-eligible — we factor in your stated location and time-zone overlap.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
lesstableauteamssalesforceiterablebraze