Business Analyst - Customer Data Platform (CDP)

Torontoonsitemid

Posted today · via Workday

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About this role

Manulife is seeking a Customer Data Platform (CDP) Business Analyst with experience in customer segmentation and audience building, to join our team. In this role, you will work on the planning and delivery of Adobe CDP campaigns, collaborating closely with MarTech engineers and business analysts in Data Activation & Segmentation team, as part of Global Digital Marketing. You will be part of the squad delivering enhancement of our digital marketing capabilities by driving Personalization. The CDP Business Analyst bridges business, data, marketing, and technology teams to translate customer data, segmentation, personalization, and activation needs into scalable Customer Data Platform solutions.…

Read the full description on Manulife's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

Skills match

For this role: sql, power bi, jira, confluence, teams

Level fit

This role is mid-level. We check your trajectory against it.

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

Location fit

This role is based in Toronto. We weight your proximity and willingness to relocate.

Score yourself on this role.

Free · no card · written explanation included

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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

sqlpower bijiraconfluenceteams

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