辉瑞制药-品牌经理/市场经理-肺癌产品组-GEBU-上海

China - Shanghai - Shanghaionsite

Posted today · via Workday

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About this role

Key Responsibilities 1. Brand Strategy & Growth Planning Support the development and execution of annual brand plans and growth strategies. Identify growth opportunities across patient journey, physician behavior, testing pathways, and treatment patterns. Translate strategic priorities into actionable marketing initiatives and field execution plans. Monitor business performance and recommend optimization actions. 2. Lead Brand Adoption & Earlier Use Acceleration Develop programs that reinforce LORBRENA as the preferred first-line standard of care for ALK-positive NSCLC. Drive physician adoption through evidence-based communication and patient-type-based engagement strategies. Support initiatives that accelerate earlier use among appropriate patients.…

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reqspace match rubric

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Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

Recency

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Location fit

This role is based in China - Shanghai - Shanghai. We weight your proximity and willingness to relocate.

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