Senior Digital Marketing Specialist

Pragueonsitesenior

Posted yesterday · via Workday

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About this role

Job Title Senior Digital Marketing Specialist Job Description The Senior Digital Marketing Specialist is responsible for driving customer engagement, retention, and online sales through effective CRM, D2C marketing, e-commerce management, and data-driven optimization for the Czech and Slovak market. The role focuses on improving customer experience, increasing loyalty, and enhancing the performance of digital and e-commerce channels. The role also actively uses AI tools and marketing automation to improve campaign efficiency, personalization, content creation, reporting, customer insights, and overall marketing performance. Key Responsibilities: CRM and Customer Engagement Develop and execute CRM strategies to improve customer retention, loyalty, and satisfaction.…

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