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Rbc

Director - Marketing, Home Equity Finance (HEF)

TORONTOonsitedirector

Posted today · via Workday

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About this role

Job Description WHAT IS THE OPPORTUNITY? RBC Home Equity Finance (HEF) is one of Canada’s most significant and strategically vital lending businesses — and we’re looking for a Director of Marketing to lead it into its next chapter of growth. This is a senior, high-impact leadership role with full accountability for the end-to-end marketing strategy, programs, and team behind Canada’s leading home equity financing portfolio. As Director, Marketing, Home Equity Finance, you will own and drive integrated marketing strategies across CRM, digital, programmatic media, paid advertising, and owned channels. You will be a catalyst for premium-over-market acquisition growth, combining sharp strategic thinking with flawless execution.…

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What we'd score you on

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1

Skills match

For this role: express, teams

2

Level fit

This role is director-level. We check your trajectory against it.

3

Domain experience

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4

Recency

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5

Location fit

This role is based in TORONTO. We weight your proximity and willingness to relocate.

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