Lifecycle Marketing Specialist
Kuala Lumpuronsitemid
Posted 3w ago · via Workday
About this role
About the Role We’re looking for a Lifecycle Marketing Specialist to lead the strategy and execution of customer engagement initiatives across the entire user journey, from onboarding to retention, reactivation, and advocacy. You’ll design and optimize campaigns that drive meaningful interactions, deepen customer relationships, and maximize lifetime value. This role requires a strong blend of strategic thinking, data fluency, and hands-on execution. You’ll work closely with product, data, design, and customer success teams to deliver personalized, timely, and impactful communications across email, push, in-app, and other owned channels. Key Responsibilities Own and optimize the end-to-end customer lifecycle strategy, including onboarding, engagement, retention, and win-back campaigns.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: teams, salesforce, hubspot, braze
2
Level fit
This role is mid-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Kuala Lumpur. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
teamssalesforcehubspotbraze