Executive Director of CRM & Data Strategy
Niagara Fallsonsitedirector
Posted today · via Workday
About this role
Leading the Database Marketing, Direct Marketing and Marketing Analytics division, the Executive Director of CRM & Data Strategy will play a key role for the Seneca Gaming Corporation, being responsible for delivering a comprehensive roadmap of customer relationship focused initiatives and as Marketing Project Leader for all corporate-wide CRM/EDW/Business Intelligence/Casino Management/Universal Card/IT system upgrades and implementations. As well, in this critical role, this position will enhance the growth of profitable revenues through identifying and cultivating higher-worth segments of our casino player database, lead market expansion efforts, implement appropriate database enhancements, develop direct marketing programs, and implement results-driven database marketing strategies.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: sql, less, segment
2
Level fit
This role is director-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Niagara Falls. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
sqllesssegment