Manager/Senior Manager, Digital and Media (Integrated Performance Marketing)

[What the role is] Digital marketing is evolving rapidly as consumers become more sophisticated (and less linear) in how they discover, engage with and convert, within a fragmented and crowded digital media landscape. Coupled with heightened expectations of data privacy and brand safety, rapidly evolving marketing technology and the adoption of AI in travel research, planning and booking, STB is shifting towards a more integrated marketing approach across paid and owned media channels. As part of STB’s Digital and Media team, you will play an instrumental role in driving STB's global paid media strategy to ensure that STB is able to reach the right target segments through the right channels effectively and efficiently.…