Director of Lifecycle Marketing
Remoteremotedirector$210K – $235K
via Greenhouse
About this role
About the Job
Splitero is looking for a Director of Lifecycle Marketing to own and evolve our lifecycle strategy across the entire homeowner journey — from first interaction, to application and funding, and beyond. This role sits at the intersection of customer experience, marketing strategy, data, and technology, and is responsible for designing, executing, measuring, and optimizing lifecycle programs that drive conversion, accelerate pipeline velocity, and reactivate high-intent prospects.
This is a hands-on, build-it role. You'll start as a solo operator — owning strategy while personally developing content, launching campaigns, and optimizing programs — with dedicated MarTech PM support on the technical execution side (SFMC configuration, data plumbing, etc).…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: salesforce
2
Level fit
This role is director-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is remote-eligible — we factor in your stated location and time-zone overlap.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
salesforce