Director, Social Media Advertising & Analytics

Summary: The ASPCA is seeking a strategic, data-driven leader to oversee and advance our paid social media and analytics capabilities. The Director, Social Media Advertising and Analytics will design and scale paid social media programs that grow awareness, drive engagement and maximize conversions while establishing a measurement framework to gather core insights from paid social campaigns to inform decision-making across the organization. Reporting to the Senior Director, Social Media and Online Influencer Engagement Strategy, this role will serve as a key partner to the External Communications, Marketing , Development and Program teams; translating performance data into actionable paid social strategies that deepen audience connection and advance mission impact.…