VP CRM & Lifecycle Marketing
TG - HQ - Dallas Officeonsitevp
Posted today · via Workday
About this role
This role carries both a long-term organizational build mandate and a set of near-term deliverables the business needs quickly. Year one priorities: BookNow Platform Replacement. Lead the RFP, vendor selection, and implementation of Topgolf's next-generation booking and CRM platform. The current system limits the company's ability to segment guests, personalize offers, and integrate booking data with CRM. The new platform will serve as the commercial nervous system for guest interactions — and this executive owns it. Tiered Membership Program Launch. Build the CRM infrastructure and lifecycle marketing programs for the revamped good/better/best membership program.…
Read the full description on Topgolf Payroll Services's site →
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: rest, segment, teams
2
Level fit
This role is vp-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in TG - HQ - Dallas Office. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
restsegmentteams