Lifecycle & CRM Lead
Perúonsitesenior
Posted 2w ago · via Lever
About this role
Sobre el puesto:
Maximizar el valor del usuario desde su primer crédito hasta convertirse en un cliente habitual y rentable, en todos los productos y mercados donde Vana opera con un sistema de lifecycle escalable, data-driven y aumentado con IA.
Responsabilidades principales:
Estrategia de ciclo de vida
Ejecución técnica en Customer.io
IA aplicada a lifecycle
Analytics y optimización
Liderazgo y colaboración transversal
Requerimos:
3–5 años en CRM, lifecycle o marketing automation en producto digital (fintech, neobancos, billeteras digitales o suscripción deseable).
Historial demostrable de mejora de métricas de activación y retención con impacto en revenue.
Experiencia liderando operación de own media multicanal, roadmap de experimentos y en entornos multipaís en LatAm.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: sql, iterable, braze
2
Level fit
This role is senior-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Perú. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
sqliterablebraze