Lifecycle Marketing Specialist

About the Role We’re looking for a Lifecycle Marketing Specialist to lead the strategy and execution of customer engagement initiatives across the entire user journey, from onboarding to retention, reactivation, and advocacy. You’ll design and optimize campaigns that drive meaningful interactions, deepen customer relationships, and maximize lifetime value. This role requires a strong blend of strategic thinking, data fluency, and hands-on execution. You’ll work closely with product, data, design, and customer success teams to deliver personalized, timely, and impactful communications across email, push, in-app, and other owned channels. Key Responsibilities Own and optimize the end-to-end customer lifecycle strategy, including onboarding, engagement, retention, and win-back campaigns.…