Head of Performance Marketing

Nasr Cityonsitedirector

Posted 1mo ago · via Workable

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About this role

Develop and execute iSchool's performance marketing strategy to support business growth. Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and other digital channels. Manage the digital marketing budget and ensure campaigns achieve strong ROI and ROAS. Monitor campaign performance and make data-driven improvements to maximize results. Analyze campaign data and prepare regular performance reports. Run A/B tests on ads, audiences, and landing pages to improve conversion rates. Work closely with the Creative, Sales, Product, and Business teams to improve lead generation and customer acquisition. Manage tracking and reporting using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).…

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reqspace match rubric

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Skills match

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Level fit

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Domain experience

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Recency

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Location fit

This role is based in Nasr City. We weight your proximity and willingness to relocate.

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